The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation (Routledge Communication Series)

Type
Book
Authors
 
ISBN 10
0805855963 
ISBN 13
9780805855968 
Category
Public Relations  [ Browse Items ]
Edition
 
Publication Year
2006 
Publisher
Pages
656 
Abstract
 
Description
The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining  best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society.  Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here. - from Amzon 
Biblio Notes
 
Number of Copies

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