Public Relations Practices: Managerial Case Studies and Problems (7th Edition)

Type
Book
ISBN 10
0132341360 
ISBN 13
9780132341363 
Category
Public Relations  [ Browse Items ]
Edition
Publication Year
2007 
Publisher
Pages
368 
Tags
Public Relations, Reference, Business & Finance 
Abstract
 
Description
Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations. Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the Declaration of Principles of PRSA's Code of Ethics. For any practicing public relations professional. - from Amzon 
Biblio Notes
 
Number of Copies

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