Management of Electronic and Digital Media (Cengage Series in Communication Arts)

Type
Book
Authors
ISBN 10
1305077563 
ISBN 13
9781305077560 
Category
Media  [ Browse Items ]
Edition
Publication Year
2016 
Publisher
Pages
368 
Tags
 
Abstract
 
Description
Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offers a clear and concise presentation of key issues facing future managers, leaders, and entrepreneurs in the rapidly evolving media industries. New coverage highlights trends in big data, mobile, social media, and the cloud, as well as the latest on the evolution of social media and digital platforms. An all-new chapter details the multifaceted manager/leader/entrepreneurial role of a media manager. Giving you hands-on experience with real-life challenges, end-of-chapter case studies put you directly in the role of decision-maker -- helping prepare you for a career in today's electronic and digital media field. - from Amzon 
Biblio Notes
 
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