Exploring Marketing Research

Type
Book
ISBN 10
0324593767 
ISBN 13
9780324593761 
Category
Marketing  [ Browse Items ]
Edition
10 
Publication Year
2009 
Pages
720 
Abstract
 
Description
EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research. - from Amzon 
Biblio Notes
 
Number of Copies

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