Social Marketing: Influencing Behaviors for Good

Type
Book
ISBN 13
9781412981491 
Category
Marketing  [ Browse Items ]
Edition
Publication Year
2011 
Pages
520 
Abstract
 
Description
This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the Fourth Edition captures the momentum and excitement of this burgeoning field. - from Amzon 
Biblio Notes
 
Number of Copies

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