CABI Tourism Texts Food and Wine Tourism

Type
Book
Authors
ISBN 13
9781786391278 
Category
Tourism  [ Browse Items ]
Edition
Publication Year
2017 
Publisher
CABI 
Pages
264 
Abstract
 
Description
This established textbook explores how regions, and food industry, travel and hospitality companies present themselves to tourists experiencing the culture, history and ambience of a location through the food and wine it produces. It provides practical suggestions and guidelines for establishing a food-related tourism destination and business, discussing the environment, understanding the food tourist, supply issues, tours and tasting sessions, themed itineraries, planning and developing the tourist product, marketing and best practice strategies. It also includes numerous case studies from around the world and plentiful pedagogical features to aid student learning. If food and wine tourism is well planned, managed and controlled, it can become a real economic resource. Suitable for students in tourism and leisure subjects, the practical application provided in this book also makes it an ideal resource for those operating in the food and wine sector. - from Amzon 
Biblio Notes
 
Number of Copies

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