Advertising Outdoors

Type
Book
Authors
ISBN 10
0714836354 
ISBN 13
9780714836355 
Category
Advertising  [ Browse Items ]
Edition
 
Publication Year
1997 
Publisher
Pages
240 
Abstract
 
Description
Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the creative ingenuity of art directors and copywriters who devise the artwork and ideas for outdoor advertising, to explore how their artistic input drives an industry that supplies large-scale frames, billboards, transit shelters, bus sides, taxis, airships and many other locations. David Bernstein also analyses the rise of commercial art and the development of advertising, with close reference to successful advertising campaigns. This book will be of enormous interest to designers, advertising professionals and clients, though no less accessible to any reader who is intrigued by the complex mechanics of the apparently simple world of advertising. - from Amzon 
Biblio Notes
 
Number of Copies

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