Strategic Writing: Multimedia Writing for Public Relations, Advertising and More

Type
Book
ISBN 10
1138037125 
ISBN 13
9781138037120 
Category
Advertising  [ Browse Items ]
Edition
Publication Year
2017 
Publisher
Pages
356 
Tags
Advertising, Public Relations, Business Writing, Engineering, Communication, Technical, Communication & Media Studies, Business & Finance, Social Sciences, Communications 
Abstract
 
Description
In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors. - from Amzon 
Biblio Notes
 
Number of Copies

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