Special Events: Creating and Sustaining a New World for Celebration

Type
Book
Authors
ISBN 10
111862677X 
ISBN 13
9781118626771 
Category
Events Management  [ Browse Items ]
Edition
Publication Year
2013 
Publisher
Wiley 
Pages
432 
Abstract
 
Description
Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events, 7th Edition describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter. - from Amzon 
Biblio Notes
 
Number of Copies

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