The Field Guide to Human-Centered Design

Type
Book
Authors
ISBN 10
0991406311 
ISBN 13
9780991406319 
Category
Advertising  [ Browse Items ]
Edition
1st 
Publication Year
2016 
Publisher
Pages
192 
Tags
 
Abstract
 
Description
In this field guide, IDEO shares their philosophy of human-centered design, which includes seven mindsets: Empathy, Optimism, Iteration, Creative Confidence, Making, Embracing Ambiguity, and Learning from Failure. They explain how to move through three main phases--Inspiration, Ideation, and Implementation--to build deep empathy with the communities and individuals you're designing for, figure out how to turn what you've learned into a chance to design a new solution, and to build and test ideas before sending them out into the world. 
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